June 15, 2017

Three WPI Partners Launch Impressive Campaigns

Written By: Angie Pascale

Not a day goes by that our partners aren’t hard at work on planning, designing, launching and managing impressive campaigns for their clients. Whenever we have the chance, we like to highlight their work, and give them the attention they deserve. Here are three impressive campaigns that were recently launched by WPI agency partners:

The Best Apple in Medellin – CCP Worldwide Partners

This new campaign by CCP Worldwide Partners in Colombia is the apple of our eye! CCP recently launched a brand identity campaign for Caso Oviedo, the largest shopping mall in Medellin, to showcase the mall’s diverse shopping and entertainment options and create a more modern feel. Playing on the mall’s apple logo and apple-themed vertical garden that greets shoppers, CCP dubbed Caso Oviedo, “La Mejor Manzana de Medellin (The Best Apple in Medellin)” and created several print pieces, including posters, billboards, print ads and more, proving that Oviedo has everything to make shoppers happy.

Project Silver – Hunter

A new campaign by Hunter in Australia has us craving some cold brews. The details of the campaign are a little hush-hush, but we know it’s for MillerCoors and involves props legend John Osborne, talented photographer/filmmaker Matt Quérée, an eco-friendly slant and, of course, lots and lots of beer!

Stena Line – Ardmore Advertising

Stena Line, one of the largest ferry companies in the world, recently refurbished its Superfast VIII vessels and asked Ardmore Advertising to create a campaign concept focusing on the new and improved onboard experience for customers travelling with Stena Line, across the Irish Sea.

In addition to TV, radio and press, Ardmore produced a very special outdoor build to promote the free Spa onboard the vessels. It involved placing actual over-sized two-metre high bathrobes, slippers and towels on a 96 backlit billboard right in the centre of Belfast! Check out the time-lapse video below for a behind-the-scenes peek at the build. It took a full day to set up, but we think you (and Stena LIne) will agree it was worth it!

Written By: Angie Pascale

May 20 2019

Celebrating Creativity with Worldwide Partners Impact Awards

The WPI Impact Awards is a global competition designed to recognize creativity and effectiveness of WPI Agency Partner campaigns. The awards were decided on by a Global Panel of judges from with in industry, with six award categories reflecting the core industry verticals in which our clients compete--B2B, Travel and Tourism, Ecommerce, CPG, Lifestyle and Healthcare.

Written By: Angie Pascale

May 20 2019

Creativity is Not Dead, But It Is Changing

Last month, our agency partners gathered for a Global Summit in Silicon Beach, Los Angeles, CA to discuss how creativity is evolving our world and creating a Currency of Ideas. Throughout the three day event, attendees and speakers touched on everything from new processes of ideation, how to draw out creative ideas and what’s at stake for brands and agencies if they’re unable to embrace this new culture. Several key themes arose during the conference.

Written By: Angie Pascale