January 31, 2019

Partner Atomic Beta and SiriusDecisions Bring ABM Expertise to Irish B2B Marketers

Written By: Angie Pascale

Partner Atomic Beta is teaming up with global B2B sales and marketing advisory firm SiriusDecisions on a workshop to help Ireland’s B2B marketers learn how to adopt account-based marketing (ABM).

Titled “Getting Started with Account-Based Marketing: A Practitioner’s Workshop,” the event takes place at 8:30 am on February 12 at Dublin’s Dean Hotel. The morning will consist of interactive sessions and practical advice led by world-class experts from Forrester-owned SiriusDecisions, which provides B2B sales and marketing professionals with research-based advisory, consulting and learning solutions.

“Despite the hype around ABM, many B2B marketers still struggle to understand exactly what tools and techniques are required to make it work, particularly in Ireland,” says Niall Dowling, Atomic Beta’s Strategic Director. “The workshop aims to give marketers a foundation to get started, improve or elevate an ABM strategy to help accelerate their pipeline and close bigger deals.”

Joining Niall on the day will be two of SiriusDecisions’ foremost ABM experts: Matt Papertsian, who has more than 21 years of experience driving growth for large software firms and early-stage companies; and Anthony McPartlin, who previously led global sales operations at Lionbridge.

Attendees will walk away with a deep understanding of how to:

  • Determine if ABM is right for your business
  • Assess if your business is ready to adopt an ABM approach
  • Understand the fundamental steps required to build an effective strategy
  • Align marketing and sales for long-term success
  • Create a winning strategy and scale it to fit your business
  • Establish the right metrics to demonstrate impact

Space is limited, so reserve your seat now.

Tuesday, 12 February
8:30 am – 12 pm

The Dean Hotel
33 Harcourt Street
Dublin 2

For inquiries, contact:
Rosalie Heikens-O’Keeffe
T: +353.1.407.0700
E: rosalie@atomic.ie

About Atomic Beta

Atomic Beta exists to help B2B and Tech marketers to drive demand and revenue in complex markets and organisations. Its campaigns deliver high-quality leads, new customer acquisition and growth in recurring revenue through usage expansion. Clients include Salesforce, Enterprise Ireland, Booking.com for Business and KPMG.


About SiriusDecisions

SiriusDecisions is the leading global B2B research and advisory firm, delivering the actionable intelligence, transformative frameworks and expert guidance that equip executives to modernise and elevate sales, marketing and product performance.


Written By: Angie Pascale