WPI Partner R&R Partners in Las Vegas tapped fellow WPI Partner FUSE Marketing Group in Toronto to help grow the Las Vegas brand in Canada. The two independent agencies will be collaborating on content, social media, influencer marketing and experiential campaigns to drive Canadian travel to Las Vegas for the Las Vegas Convention and Visitors Authority (LVCVA).
Canada is the largest international visitation market for Las Vegas. To continue building the Las Vegas brand in Canada and drive travel to Vegas, R&R Partners needed to work with a regional agency that had in-depth experience and insights into the market.
Through the WPI network, narrowing down agencies for the consideration set was easy, and FUSE stood out as the ideal partner for the task. Not only do they have extensive knowledge and experience in the Canadian market, but they also have experience in tourism marketing, comprehensive work in social media content, and success with live activations.
“We were impressed by their ability to build actionable strategies from data and research that leads very dynamic content and experiential activations,” says Fletcher Whitwell, Chief Media & Publishing Officer with R&R Partners and Worldwide Partners Vice Chair.
As the long-time AOR for LVCVA, R&R Partners will provide oversight on brand standards and overall account strategy, and look to FUSE for the local insight and execution to increase relevance and authenticity of messaging.
“We view the new relationship with R&R Partners as a true partnership and being an extension of their LVCVA team,” says Stephen Brown, CEO & Founder at FUSE. “We have a one-team mentality that will be carried through from initial brief to execution of each project, bringing our insights and Canadian expertise to the table, in combination with their historical knowledge and long-lasting relationship with the LVCVA.”
FUSE team in Las Vegas for LVCVA Summit.
Starting with a deep dive into the Canadian market, FUSE will help to develop a localized communication strategy that will inform tactics for the year. Specific localization tactics will include: customized Canadian content that will be shared through existing social and CRM channels; partnering with Canadian influencers to showcase enticing Destination Drivers; and Designing experience events, activations and partnership programs to drive visitation.
Congratulations to both FUSE and R&R Partners! We’re excited to see the successful campaigns from your collaboration!