DENVER (December 2nd) – Worldwide Partners has added two new agencies to its global partnership – FLM Harvest and Elevent – expanding the network’s capacity in strategy and sponsorship, expertise across verticals, coverage in the U.S. and Canada, and total partnership to 67 independent agencies in 40 countries. Worldwide Partners emphasizes collaboration among partners on new and existing business, and has seen a considerable uptick in interest this year as multinational clients court nimbler resources and regional agencies seek greater scale.
FLM Harvest, based in Minneapolis, provides strategy and marketing to clients in the agriculture, food and rural lifestyle markets. For example, FLMH helped client FMC launch the innovative new fungicide Lucento to farmers, and created the Moo Lab campus tour to make milk cool to Gen Z for client Midwest Dairy.
Elevent, based in Montreal, increases the value of sponsorship programs for a wide range of clients. The only full-service sponsorship agency in Canada, Elevent has advanced the science of sponsorship with proprietary tools to activate, evaluate and monitor programs.
“As more clients make the shift to independent agencies, scale becomes a primary question,” said John Harris, CEO of Worldwide Partners. “We’re giving agencies the ability to expand their resources, capabilities and reach efficiently and immediately by collaborating with like-minded entrepreneurs around the world.”
More of the network’s partners are collaborating in more ways as clients look to make powerful local connections in disparate markets. For example, marketing agency Priceweber in Louisville, KY, and digital agency Activamente in Mexico City teamed this fall to boost digital and ecommerce results for Nature’s Bounty across the US and Mexico.
“Every month, our agency partners are combining in new ways to win accounts and transform clients’ marketing,” said Harris. “Once clients are exposed to our kind of collaboration without the friction that occurs within consolidated, agency holding company environments, their view of what’s possible opens dramatically.”
About Worldwide Partners
Worldwide Partners, Inc., is the world’s largest and fastest growing network of owner-led, independent advertising and marketing communications agencies, comprised of 67 independent agencies located in more than 40 countries across Asia, Africa, Europe, Latin America, the Middle East and North America. Owned by its agency partners, WPI serves as a hub that solves problems for clients on a local, regional and international basis. Many of the world’s most heralded brands across 90 industry verticals gain access to best-in-class, entrepreneurially-driven agencies steeped in local knowledge in all markets where they engage WPI agencies.