Worldwide Partners (WPI), the most collaborative agency network in the world, has announced the winners of their 2025 Grand Indies Awards. The Grand Indies recognize the creativity, innovation, and effectiveness of campaigns by WPI independent agency partners around the globe.
The awards are judged by a Global Panel of judges from the industry, including Getty’s Dr. Rebecca Swift, Maximum Effort’s John Deschner, Former 4As President Nancy Hill, Little Black Book’s Jake Otley, and Indie Agency News’ Doug Zanger.
Award categories reflect the core industry verticals in which our clients compete: B2C, B2B, Travel & Tourism, Healthcare, Social Good, and Tech Innovation. A new Outdoor category, sponsored by Talon and Grand Visual, was introduced in 2025. In addition to awards in each category, one “Best of Show” winner will be selected from all of the categories.
This year, there were 105 total entries from 40 agencies in 15 different countries.
Following are the top shortlisted campaigns in each category:
B2B
Agency |
Location |
Client |
Campaign |
Work |
| Curious Plot | USA | CROPLAN | Anything but Typical | View >> |
| LG2 - Toronto | Canada | HHHusher | HHHusher Brand Identity | View >> |
| Monigle | USA | UL Solutions | Prove It | View >> |
| Radish | UK | KellyOCG | Cut the Fluff | View >> |
| Zambezi | USA | UKG | Time of Your Life | View >> |
B2C
Agency |
Location |
Client |
Campaign |
Work |
| Advance | Denmark | Købstædernes Forsikring | Always Here for You | View >> |
| LG2 - Toronto | Canada | Chicken Farmers Canada | Builtboard | View >> |
| LG2 - Toronto | Canada | Ontario Cannabis Store | Buzzkill | View >> |
| HOMERUN (ex-Rosbeef!) | France | La Seine Musicale | BEETHOVEN WARS | View >> |
| Solve | USA | Mountain House | Adventure Made Delicious | View >> |
Healthcare
Agency |
Location |
Client |
Campaign |
Work |
| Five by Five | Australia | Hydralyte | Drench Your Thirst | View >> |
| Lippe Taylor/prompt. | USA | Cetaphil | Game Time Glow | View >> |
| Lippe Taylor/prompt. | USA | Opella North America | Sleeping Beauties by Unisom | View >> |
| Stoltz Marketing Group | USA | Idaho Falls Community Hospital | Keep On, Idaho | View >> |
| Wasserman | Canada | BC Nurses’ Union | Home for the Holidays | View >> |
Outdoor
Agency |
Location |
Client |
Campaign |
Work |
| BOUNDLESS Life Sciences Group | USA | Foundation for Suicide Prevention | Non Memorials OOH | View >> |
| FUSE Create | Canada | Grenade | Grenade Upgrade | View >> |
| The Group | Brazil | Nissin | Nissin Japanese Festival | View >> |
| R&R Partners | USA | Moose Toys | Moose Toys/MrBeast Lab Tanker Spill Activation | View >> |
| HOMERUN (ex-Rosbeef!) | France | Autorité Nationale des Jeux (ANJ) | BEHIND THE MENTIONS | View >> |
Social Good
Agency |
Location |
Client |
Campaign |
Work |
| FUSE Create | Canada | Soles4Souls | Doors of Opportunity | View >> |
| LG2 - Montréal | Canada | Foundation CHU Sainte-Justine | The orange | View >> |
| LG2 - Québec | Canada | Dans La Rue | Address Change | View >> |
| Proof Advertising | USA | Austin Area Art From the Streets | Create Art. Create Dignity. Create Change. | View >> |
| HOMERUN (ex-Rosbeef!) | France | Autorité Nationale des Jeux (ANJ) | BEHIND THE MENTIONS | View >> |
| The Union | Scotland | Police Scotland | Sneaky Peek | View >> |
Tech Innovation
Agency |
Location |
Client |
Campaign |
Work |
| Ammunition | USA | Atlanta Hawks | Lift As We Fly | View >> |
| Ammunition | USA | Ammunition | Out of Office, In the Spirit | View >> |
| FUSE Create | Canada | Schneiders | Schneiders vs SchnAIders | View >> |
| LG2 - Montréal | Canada | Halo Dental Technologies | Halo Dental | View >> |
| Syn | Japan | Syn | Towadako Series | View >> |
| The Union | Scotland | Scottish Widows | Pension Mirror | View >> |
Travel & Tourism
Agency |
Location |
Client |
Campaign |
Work |
| Ardmore | UK | Stena Line | Stena Line X Troy Hawke | View >> |
| LG2 - Montréal | Canada | Tourisme Montréal | Bring the flame to Montréal | View >> |
| R&R Partners | USA | Las Vegas Convention and Visitors Authority | Formula1 Las Vegas Grand Prix Sphere | View >> |
| R&R Partners | USA | Las Vegas Convention and Visitors Authority | Go All Out | View >> |
| Yink | Colombia | Guacari Mall | The tree of tradition, the largest craft in Colombia | View >> |
The winner of each category and Best of Show will be announced on May 6, 2025 at our NEXT 25 Global Summit in Chicago, USA. Good luck to these finalists, and stay tuned to learn who takes home the top awards!