Worldwide Partners (WPI), the world’s most collaborative agency network, has announced the winners of their 2026 Grand Indies Awards. The Grand Indies recognize creativity, innovation, and effectiveness of campaigns by Worldwide Partners' independent agency partners around the globe.
The awards were judged by a Global Jury from the industry, including Uncensored CMO’s Jon Evans, Indie Agency News’ Doug Zanger, OK Tomorrow’s Nilesh Ashra, Former W+K Chief Creative Officer APAC Vivian Yong, Getty Images Dr. Rebecca Smith, and Former HUGE President Matt Weiss.
Award categories reflect the core industry verticals in which our clients compete: B2C, B2B, Travel & Tourism, Healthcare, Social Good, and Tech Innovation.
The Grand Indies awards were given out on May 6, the final night of TRANSFORM 26 Global Summit in Austin, Texas.
Following are the Grand Indies winners for each category:
Social Good and BEST OF SHOW
Marie-Ève Despars, Geneviéve Langlois, Julie Dubé and Luke Whitty from LG2
Winning Agency: LG2
Location: Montreal, Canada
Client: Zoo de Granby
Campaign: In the Blink of an Eye
LG2 created In the Blink of an Eye for the Mission Faune Foundation to fight wildlife apathy. The experience made inaction impossible to ignore: a self-destroying art exhibit where fragile tapestries of endangered animals unraveled every time a visitor blinked. AI-powered face detection triggered the reversal of knitting in real time, turning a human reflex into an act of destruction and powerfully visualizing humanity's impact. Launched on Earth Day, the campaign generated 1.7 million impressions, increased traffic by 586%, and raised $2.6 million in its first year, achieving 65% of its 2030 goal by transforming indifference into a visceral experience.
B2B
Geneviéve Langlois, Marie-Ève Despars, Julie Dubé and Luke Whitty from LG2
Winning Agency: LG2
Location: Quebec, Canada
Client: Canac Hardware Store
Campaign: Injured Posters
To tackle Quebec's high construction accident rate (over 8,700/year), Canac and LG2 created a powerful safety campaign. It used a simple truth: serious injuries alter a worker's handwriting. Real accident victims wrote safety messages, creating posters with visibly distorted script from injuries (eyes, hands, paralysis). Placed on construction hoardings, these raw, authentic testimonies reinforced protective gear's importance. The campaign appeared on over 100 sites, earned industry praise, boosted brand perception among 91% of Quebecers, increased brand preference to 54%, and included the distribution of over 2,000 pieces of protective equipment.
B2C
Helene de Plooy, Marius van Rensburg, and Andrew Brand from 99c
Winning Agency: 99c
Location: Johannesburg, South Africa
Client: Checkers
Campaign: Dan Mace Hypers Checkers Hyper
Facing short attention spans, Checkers and agency 99c gave creator Dan Mace full creative control of a store for one night. The resulting five-minute, high-energy film transformed the supermarket, proving that compelling storytelling, not short-form convention, could hold audiences. Rejecting traditional media rules, the campaign achieved massive results: 62.4 million reach, 160.8 million impressions, and over 350,000 clicks, turning a supermarket ad into a shared, must-watch experience.
Healthcare
Geneviéve Langlois, Marie-Ève Despars, Luke Whitty, and Julie Dubé from LG2
Winning Agency: LG2
Location: Montreal, Canada
Client: Lifesaving Society
Campaign: Ghost Jackets
Over 600 drownings in Quebec were often due to people not wearing available lifejackets. To address this, LG2 and the Lifesaving Society launched Ghost Jackets: a real-world intervention placing lifejackets from drowning victims at the loss locations as stark, empathetic reminders. The installations, placed along shorelines and retail, achieved 494 media hits, 32.6 million reach, and over $500K in earned media. Most importantly, 9 out of 10 viewers reported an increased likelihood of wearing a lifejacket, turning awareness into action.
Tech Innovation
Andrew Brand, Helene de Plooy and Marius van Rensburg from 99c
Winning Agency: 99c
Location: Johannesburg, South Africa
Client: Checkers
Campaign: Checkers and Jamie Oliver Serve Up the Simple Truth
To relaunch Checkers’ Simple Truth, 99c used advanced technology for genuine connection. Partnering with Jamie Oliver, the campaign sent over 32,000 personalized WhatsApp videos to more than 769,000 customers, addressing them by name with accurately pronounced South African dialects. This required building the country’s first multilingual AI model for names and dialects at scale. This blend of technical innovation and human touch achieved a 73% read rate, reinforcing Simple Truth’s promise—no fake, no BS—by proving authenticity resonates even in an AI-saturated environment.
Travel & Tourism
Worldwide Partners President + CEO John Harris Facetiming with the R&R Partners team as they were unable to attend the ceremony.
Winning Agency: R&R Partners
Location: Las Vegas, Nevada, USA
Client: Las Vegas Convention and Visitors Authority
Campaign: Welcome to Fabulous
Facing declining visitation and a limited "party and gambling" perception, R&R Partners launched the Welcome to Fabulous campaign, reframing the Las Vegas brand by leveraging its iconic sign to celebrate its full spectrum as a global hub for sports, culture, and entertainment.
The campaign, which featured a high-energy musical film during the NFL season opener, neon billboards, a Sphere takeover, and collaborations tied to events like the Las Vegas Grand Prix, successfully transformed perception. It delivered immediate and massive impact, resulting in a six-point rise in positive travel sentiment, doubled hotel bookings, quadrupled web traffic, over 5 billion impressions, and $100 million in earned media.
Congratulations to all of the 2026 Grand Indies winners on their creative, innovative and effective campaigns.